Insights on AI search optimization, AEO strategies, and research from the Wayfinder team.
The advertising industry has spent years claiming AI will kill creativity. The data tells a different story: most creative work was already mediocre, and AI just made that impossible to ignore.
The GEO industry is measuring the wrong thing. AI search is brand building, not performance marketing — and the data proves it. Here's what to do instead.
How to conduct an AI accessibility audit of your site using free tools
I ran 3,348 AI navigation tasks across 269 websites. Here's what actually determines whether AI agents find your content.
